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Acxiom Disrupts Conventional Marketing Models with New Audience Operating...

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way...

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Veda Group: Dr Helen Nugent AO Appointed Chairman

Veda announced that Dr Helen Nugent AO has accepted the role of Independent Non-Executive Chairman of the Board of Directors of the Veda Group.  Dr. Nugent will join existing directors Nerida Caesar,...

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Experian Launches Intuitive Cross-channel Marketing Platform in Southeast Asia

New platform provides world’s leading brands with the ability to develop full-service marketing campaigns in all channels from a single system Experian announced the launch of its new global...

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FICO Partners with Big Data Startup ERN to Offer Analytics-Driven Marketing...

FICO’s Analytic Offer Manager and Customer Dialogue Manager to be embedded in Looop Big Data analytics platform FICO (NYSE:FICO) entered into a partnership with transactional Big Data startup ERN....

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Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all...

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Nielsen and Experian Marketing Services Forge Partnership to Bolster Nielsen...

Two Industry Leaders Deepen their Relationship with the Intent to Combine Signature Offline and Online Assets for Best in Class Ad Campaign Measurement Nielsen and Experian Marketing Services announced...

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Acxiom Q2 2013 Revenues Flat

Acxiom revenues were $276 million, down slightly compared to $277 million for the prior-year period.  Income from operations decreased to $20 million in the current quarter, compared to $30 million in...

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Experian First Half (Six Months Ending Sept. 30th 2013) Up 3%

Experian reported total and organic revenue from continuing activities up 6% at constant exchange rates or up 3% at actual exchange rates.  Total revenue for the first half 2013 were US$2.3bn versus...

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Veda Group Ltd. Announces IPO with an Enterprise Value of AU$1,339.8 million

Veda Group Limited (Veda) announces that it will issue 272.8 million new shares at an offer price of $1.25 per share to raise $341.1 million through an initial public offering (IPO).   The purpose of...

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Harte Hanks Announces New Branding and Website

Harte Hanks (NYSE: HHS), announces the launch of its new brand identity and corporate website.  The marketing landscape has changed substantially over the past few years and Harte-Hanks felt it was...

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Acxiom Begins Layoffs

Acxiom made good on its recent promise to reduce expenses by laying off approximately 50 workers – some in middle management positions.  A smaller contingency of upper management personnel were mare...

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Experian Announces Board Changes

Experian’s Board announced the appointment of Don Robert, Chief Executive Officer as Chairman. He will succeed Sir John Peace.  Brian Cassin, Chief Financial Officer, will be appointed as Chief...

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Experian Q3 Revenues Up 7% – Decision Analytics Grew by 16%

Experian issued its third quarter Interim Management Statement (Three months ending December 2013) reporting revenue growth of 5% at actual exchange rates and total growth at constant exchange rates of...

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Bertelsmann Boosts 2013 Revenues to $22.1 Billion, Up 2%

Bertelsmann published preliminary year-end figures which show the parent company of broadcaster RTL Group and X Factor/American Idol production house FremantleMedia increased total revenues by around 2...

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Veda Steps up Growth Strategy with Datalicious Investment

Veda Group Limited (Veda) announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.  The investment is part of Veda’s growth strategy for...

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Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven...

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Acxiom Named as “Supplier of the Year” by MEDIA Magazine

“Big Daddy of Big Data” Honored by MEDIA Magazine for “Helping Madison Avenue Tame Big Data” Acxiom® (Nasdaq: ACXM) has been named “Supplier of the Year” by one of the most respected industry...

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Equifax Q4 Revenues Up 8% – Full Year 2013 Up 11%

Equifax Inc. (NYSE:EFX) reported revenue from continuing operations of $578.5 million in the fourth quarter of 2013, an 8 percent increase from the fourth quarter of 2012. For the full year 2013,...

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Oracle to Acquire Cloud-Based Data Platform BlueKai

Oracle announced that it has signed an agreement to acquire BlueKai, the cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with...

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Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio...

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